It is the only course, one of its kind, being pursued at the Delhi University and is affiliated to the Faculty of Applied Social Sciences & Humanities, South Campus, University of Delhi.
Post Graduation Diploma In Business Journalism & Corporate Communication is a one-year full-time Post-Graduation diploma programme, the minimum eligibility for course is a graduation in any discipline with a minimum aggregate score of 50%. The program is spread over two semesters.
This one year, full-time programme was started in 2004. The media and entertainment industry has witnessed robust growth rate in a very short span of time in the recent years and is expected to grow even more. In order to meet the manpower requirements, the corporate sector has been projecting requirements of computer savvy youngsters equipped with skills in Corporate Communication, Public Relations, Advertising and Business Journalism.
The Media and Entertainment Industry has shown robust growth trends in a relatively short span of time. It is now termed as the 'sunrise sector' for the economy. The Indian Advertising Industry is projected to be the second fastest growing advertising market in Asia after China. The foreign direct investment inflows in the information and broadcasting sector (including Print Media) is continuously growing. The Government of India has supported Media & Entertainment Industry growth by taking various initiative such as digitizing and funding the cable distribution sector to attract greater institutional funding, increasing FDI limit from seventy four percent (74%) to hundred percent (100%) in cable and DTH satellite platforms, and granting industry status to the film industry for easy access to institutional finance. There has been phenomenal growth in the online media due to increased penetration of internet. Due to this, the demands for content developers, editors for websites and e-magazine have gone up manifold. Given a dearth of number of talented professionals in the industry, our post-graduate diploma course in Business Journalism & Corporate Communication is one of its own kind course, which through the judicious mix of classrooms learning and industry interactions, provide the students an incomparable launch-pad for their career in media Industry.
Mrs. Meenu Gupta
Department of Commerce